On February 25, 2021, Redmi, a brand of Xiaomi Group, held a conference for the K40 dual flagship phone. It Officially released Redmi K40, K40 Pro, and K40 Pro+ flagship phones. It also launched upgraded RedmiBook Pro 14, 15 laptops, and extra-large Redmi MAX smart TV 86 “And Redmi AirDots 3 wireless headset.
Redmi released the K series standard version K40 this time. While changing middle price bracket positioning to the flagship Bracket. The Platform upgraded from Snapdragon 7 series to the newly released 8 series Snapdragon 870 flagship. The performance is doubled compared to the previous generation K30, an increase of 100%. The K40 Pro has advanced from the big cup to the super big cup, equipped with the top-performance Snapdragon 888, and the K40 Pro+ further upgrades the main camera to a professional 100 million pixel night scene camera.
In addition to positioning to the flagship range, another highlight of the Redmi K40 series released is the standard 120Hz high refresh rate. It also has a new generation of E4 material AMOLED flagship straight screen. When compared with the E3 material screen of 2019, E4 material has significant improvements in brightness, contrast, and eye protection. Meanwhile, E4 power consumption has dropped by 15%. Amazing professional screen plus Redmi’s in-house color screen technology for professional color calibration has won K40 Pro an A+ rating from the global screen evaluation agency DisplayMate. It achieved the highest full-screen brightness, color accuracy, color gamut coverage, lowest screen reflectivity, etc. in a total of 11 records. We can safely say that E4 material is a new milestone in the evolution of AMOLED light-emitting materials, and E4 represents the new generation of AMOLED screens in 2021.
Although the entire series of positioning upgrades have been carried out, the Redmi K40 series flagship phones released this time still adhere to Redmi’s principle of affordable pricing and amazing performance.
Redmi’s principle of affordable pricing and amazing performance.
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The Redmi K40 starts at 1999 yuan and the K40 Pro starts at 2799 yuan.
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Redmi K40, 6GB+128GB version is 1999 yuan, 8GB+128GB version is 2199 yuan, 8GB+256GB version is 2499 yuan, 12GB+256GB version is 2699 yuan (initial special price is 2499 yuan)
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Redmi K40 Pro, 6GB+128GB version is 2799 yuan, 8GB+ 128GB version is 2999 yuan, 8GB+256GB version is 3299 yuan;
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Redmi K40 Pro+ 12GB+256GB version, priced at 3699 it will go on sale in late March;
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Redmi MAX Smart TV 86″ is priced at 7999 yuan,
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Redmi AirDots 3 wireless earbuds are 199 yuan,
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RedmiBook Pro 14 starts at only 4499 yuan (starting price), and will be sold on March 4th;
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RedmiBook Pro The price of 15 starts at 4999 yuan, and it will be sold on March 15.
Redmi 2021 product strategy upgrades the entire series, K40 “dual flagship” vows to be the flagship flagbearer
Since having an independent team and strategy of the Redmi brand, the Redmi team has quickly completed the roadmap of the complete product line from entry-level to flagship, and the flagship K series has been a great success. The first product of the K series, the Redmi K20 series, sold more than 5 million units in 9 months. The K30 series, which was released last year and received wide acclaim from the global media, has accumulated global sales of more than 11 million units. Lu Weibing said at the press conference that Redmi’s product strategy in 2021 is to upgrade the whole series of all its products. Redmi will focus on the key four categories of products.
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Flagship mobile phones,
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Flagship notebooks,
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Ultra-large screen TVs,
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Smart wearables
While bringing the users more high-end features and even more extreme price-performance ratios.
Although the whole series has got new version models and the configuration the overall price of the Redmi K40 series has not increased .
The prices of Redmi K40 starting at RMB 1999 and K40 Pro starting at RMB 2799 far exceeded everyone’s expectations.
Redmi K40
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Redmi K40 Standard Edition upgrade to the flagship model
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It is equipped with the newly released Snapdragon 870 flagship processor
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Performance is further improved compared with last year’s flagship Snapdragon 865
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The CPU’s super large core frequency is up to 3.2GHz, with an LPDDR5+UFS3.1 storage combination.
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The overall performance is doubled when compared to Redmi K30, an increase of 100%.
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To enhance the gaming experience, the K40 has a 360Hz three-finger touch screen and super-resolution touch technology.
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This brings the touch resolution to 8 times higher, allowing gamers to be faster, more accurate, in FPS first-person shooters.
All Redmi K40 series have the same screen and come standard with a new generation of top E4 AMOLED direct screens in the industry. This 6.67-inch E4 material AMOLED straight screen supports ultra-high 120Hz refresh rate, 1300 nits peak brightness, front and rear dual-sensing 8192 automatic brightness, DCI-P3 color gamut, MEMC motion compensation, HDR 10+. Through professional color accuracy adjustment, the test results of ΔE≈0.35 and JNCD≈0.36 even surpass professional monitors. At the same time, the K40 series also supports TureTone true color display for the first time. It has a dedicated ambient light sensor to automatically match the color temperature under different ambient light. The look and feel screen color are softer and more comfortable. The world’s smallest “pinhole screen” opening of only 2.76mm accommodates a 20-megapixel front camera.
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Redmi K40 also has a refactored design of the body.
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The 7.8mm thick and 196g slim body
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It accommodates a large-capacity battery of 4520mAh.
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The full-fledged version of the 33W fast charging speed is comparable to the traditional 66W charging.
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The Redmi K40 is also equipped with a 48-megapixel triple camera, supporting the popular telephoto macro photography.
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It has built-in stereo dual speakers, supporting Dolby Atmos for the first time.
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It supports WiFi6, using the flagship X-axis linear motor.
Redmi K40 Pro
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Redmi K40 Pro has further upgraded the processor to the top Snapdragon 888.
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Compared with Snapdragon 865, the CPU performance is increased by 25%
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The GPU performance is increased by 35%.
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It supports WiFi 6 enhanced version, up to 3.5Gbps speed limits.
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The camera uses Sony 64 million pixels main shot.
Redmi K40 Pro+
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Redmi K40 Pro+ is equipped with a 100-megapixel night scene camera.
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Its camera is 1/1.52″ outsole photosensitive, supports hardware-level 108 million-pixel ultra-clear output.
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Pixel nine-in-one technology brings clearer and sharper night mode camera performance
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It has dual native ISO technology support to ensure high-quality imaging in multiple scenes.
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Besides, K40 Pro and K40 Pro+ are also exclusively customized for hardcore players, inspired by Damascus steel knives, and have a special pattern “Mo Yu “Color matching.
Redmi also released a fully upgraded new RedmiBook Pro notebook.
RedmiBook Pro 2021
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RedmiBook Pro has two sizes of 14 and 15 inches.
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It adopts the latest Intel 11th generation Core H35 standard processor.
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It is equipped with 2.5K and 3.2K high-brush full-screen
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USB3.2 and Thunderbolt 4 interfaces,
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WiFi6 technology, and upgradeable to three levels.
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Adjustable backlight keyboard
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Body frame adopts the Rare to in this price bracket 6-series aviation-grade aluminum alloy micron-level CNC integrated precision carving process.
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It is equipped with a two-in-one fingerprint recognition power button
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A built-in camera, a large-size touch panel
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The battery is with a maximum of 70 watt-hours high-capacity battery and a 100W Type-C charger.
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In terms of network experience, it supports the new MIUI+ and Xiaomi mutual transmission, pre-installed genuine Windows and Office.
RedmiBook Pro has reached a comprehensive “Pro” product standard with no shortcomings in terms of performance, appearance, functional interface, user experience and battery capacity.
Redmi MAX smart TV
The Redmi Max smart TV detonated the entire super-large-screen TV market once it was released. The Redmi MAX Smart TV 98″ released last year not only lowered the average price of more than 100,000 yuan for the same size product to less than 20,000 yuan but also boosted the overall market sales by more than 30 times. The Redmi MAX smart TV was released at the press conference. The second product in the TV series-Redmi MAX Smart TV 86″. Through customized packaging, an elevator passing rate of over 99% can be achieved, which solves the problem of delivery and installation of large-screen TVs in one fell swoop. In terms of hardware, it is equipped with an 86-inch 4K wide color gamut 120Hz high refresh screen and supports the standard HDMI2.1 interface of the next-generation game console. The price of only 7999 yuan has set off a storm of popularization of large screens.
As the start of 2021, the Redmi K40 series interprets Redmi’s “full range of upgrades” with almost perfect product power and strong pricing, bringing users more high-end features and more extreme product strategy of cost-effectiveness”. Redmi’s notebook product line has also been upgraded as a whole at the beginning of the new year. RedmiBook Pro has achieved a comprehensive improvement in product strength. Redmi MAX Smart TV 86″ seamlessly undertakes the popularization of smart large screens that Redmi set off last year, making this race exciting. Let’s stay tuned for what Redmi has in store for the whole of 2021.